Flock was a collaborative college project focused on
creating a mobile application that helps users discover
local events, explore shared interests, and meet new
people in their community.
THE GOALS
✓
Create a user-friendly experience that encourages real-world connections
✓
Make it easy to discover local events and activities
✓
Help users find and engage with communities that share their interests
✓
Design a clean, modern, and intuitive interface
✓
Increase community involvement and social engagement
✓
Build a brand that feels welcoming, inclusive, and authentic
Skills Acquired
UI/UX Design
Mobile App Design
User Research
Prototyping
Visual Design
Branding
Tools & Apps
Figma
UI/UX design
Adobe Photoshop
Photo editing
Adobe Illustrator
Graphics & assets
Adobe XD
Prototyping
Miro
Collaboration
Notion
Project management
02
/
The Tasks
THE TASKS
01
User Research
Researched target users, local
event behaviors, and community
needs to identify key
opportunities for Flock.
02
App Architecture
Planned the app structure and
key content to ensure a smooth
user experience and clear
navigation.
03
Visual Design
Designed a clean, modern
interface and visual identity
that reflects Flock’s mission
of connection and community.
04
Development & Launch
Built and tested the app,
refined the experience based
on feedback, and prepared
for a successful launch.
03
/
The Creative Process
FROM CONCEPT
TO COMMUNITY.
Our process started with researching how
people find and engage with local events.
We identified common pain points, mapped
out user journeys, and designed a solution
that feels simple, welcoming, and visually
engaging.
01
Research
Identified user needs
and opportunities
in local communities.
02
Ideate
Brainstormed features
and mapped user
journeys.
03
Design
Created wireframes,
visual identity, and
high-fidelity screens.
04
Test
Refined the experience
based on feedback
and usability.
05
/
Brand Identity
A MODERN IDENTITY
FOR A MORE
CONNECTED WORLD.
The Flock brand was designed to feel
friendly, modern, and approachable —
reflecting the app’s mission to bring
people together through shared interests
and local experiences.
Your Community
In Your Pocket.
Color Palette
Primary
Secondary
Accent
Neutral
Poppins
04 / App Experience
A Closer Look
at the App.
Flock makes it easy to discover what’s happening around you,
connect with like-minded people, and take part in the things
you love.
